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Take a closer look at their attitudes, lifestyles, and how brands can engage with this key generation with insights on what's rocking their worlds in 2023.
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Find out what sets US Gen Z apart with insights on their motivations and interests, and what they want to see from brands in 2023.
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Your snapshot on internet users aged 16-25 in the UK, France, Germany, Italy, and Spain, including top character traits and gaming preferences.
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Like many, Gen Z are looking back to a simpler time for comfort and escape. Understand the nostalgic trends they're buying into.
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Much has been said about this generation, but amid the facts are plenty of myths, so we’re here to set the record straight with 7 Gen Z characteristics, according to real consumer data.
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Get the insights you need on internet users aged 16-25 in Asia Pacific, including their standout values and social media usage.
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Get inside the mindset of Gen Z shoppers in the US with insights on what they buy, and how, including the role of social media and brand loyalty.
Read the blogSee how Gen Zs differ from millennials
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