Is Gen Z in Italy more adventurous than Gen Z in Spain? Who's more price-conscious, those in the UK or Germany? We're answering all these questions and more in our latest infographic.
Get the scoop on social media habits, brand expectations, and purchase journeys across France, Germany, Italy, Spain, and the UK.
Instagram remains front-of-mind, but TikTok is growing the fastest
Close to half of Gen Z social media users from Spain follow influencers or other experts' social accounts (49%), compared to 31% for Gen Z in the UK
Gen Z in Spain is keen to see where new technology will progress
