Gen Z in America have a clear goal in mind: success. They’re an ambitious generation that want the most from life. Curious to know more? Our latest report gives you the full picture on today’s ‘it’ consumer.
We’re answering the big questions:
Which social media platforms are the most popular among Gen Z in the US?
What media do they gravitate towards, and what content do they want to see?
How do they discover new products and what motivates them to advocate brands?
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Discover 2024's biggest consumer trends. Our Connecting the dots report is out now.