Everyone wants to understand today’s ‘it’ consumer, Gen Z. Much has been said about this generation, but we’re here to separate fact from fiction.
Specifically, we’re honing in on Gen Z in Asia-Pacific, so brands tapping into the region can ace their targeting. Because (spoiler alert), they’re different from Gen Z around the world.
What’s in this infographic?
Here’s what you need to know about Gen Z in APAC:
APAC Gen Z’s standout value is to challenge themselves
APAC Gen Z are big fans of anime
90s music is the most popular music genre for APAC Gen Z
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