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AI without insight is just noise, so what’s the magic formula

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Audiences

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The groups forgotten by marketers, and how to reach them

Baby boomers’ spending habits in 2025

Gen Z vs. Gen Alpha: What really sets them apart?

Consumer behavior

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The future of AI: 2025 trends you can’t ignore

Women in Saudi Arabia: How has life changed?

Who’s afraid of ultra-processed foods?

Digital trends

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Prediction vs reality: What can 2025 tell us about the art of prediction?

4 voice search trends and statistics to know in 2025

Omnichannel retail trends: What’s shaping the future of shopping?

Product

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AI without insight is just noise, so what’s the magic formula

AI training data: The fuel that powers artificial intelligence

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Strategy

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Market research methods: How to choose the right approach for your business

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Generative AI strategy: A practical framework to move from hype to impact

Data journalism

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Summerweeners: How brands can win with early halloween planners

The trendiest sports, and who plays them

What changes when you get married? (Backed by data)

Talk data to me

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Talk data to me, Uber Advertising: Micro-moments, Gen Uber, and building trust in digital spaces

Talk data to me, Eventbrite: Personalization, brand perception, and data democratization

Talk data to me, Booking.com: Personalized travel, culturally immersive accommodation, and AI

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Marketing in an economic slowdown: 5 ways to connect with consumers

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How to understand your customers in a matter of seconds (yes, really)

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Every brand’s guide to social justice: An interview with Kevin Echavarria

Advertising effectiveness: everything you need to know

Consumer behavior

2025 travel trends: 10 key insights for a first-class strategy

Ace your next ad sales pitch with these 6 tips

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Talk data to me, ONE Championship & ONE Esports: the rise of mobile and female gamers

The 10 best football ads ever (as chosen by COPA90)

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