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Consumer behavior

Autonomous vehicles: How do consumers really feel about self-driving cars in 2025?

What is consumer sentiment? How analysis helps decode audiences and shape smarter strategies

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Audiences

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Baby boomers’ spending habits in 2025

Gen Z vs. Gen Alpha: What really sets them apart?

7 Gen Alpha characteristics to know for 2025

Consumer behavior

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Autonomous vehicles: How do consumers really feel about self-driving cars in 2025?

The vibe shift: What changing consumer priorities mean for your brand

Women's sports: What's the opportunity and ROI for brands?

Digital trends

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4 voice search trends and statistics to know in 2025

Omnichannel retail trends: What’s shaping the future of shopping?

BNPL trends: What’s shaping the BNPL market in 2025

Product

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Introducing GWI Canvas: Turn insights into impact in seconds

Audience Research Tools: The Top Platforms to Know in 2025

The AI trust problem: Why power without credibility won’t cut it

Strategy

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What is consumer sentiment? How analysis helps decode audiences and shape smarter strategies

AI workflows: How consumer insights supercharge marketing, sales, and research efficiency

Why sales territory planning needs consumer insights to succeed

Talk data to me

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Talk data to me, Eventbrite: Personalization, brand perception, and data democratization

Talk data to me, Booking.com: Personalized travel, culturally immersive accommodation, and AI

Talk data to me, Woman’s Trust: Reaching younger audiences, ROI, and funding

Strategy

What is consumer sentiment? How analysis helps decode audiences and shape smarter strategies

AI workflows: How consumer insights supercharge marketing, sales, and research efficiency

Why sales territory planning needs consumer insights to succeed

Retail partnerships: How strategic brand collaborations drive growth

How to build a winning evergreen content strategy with consumer insights

AI in digital marketing: The ultimate guide for advertisers, brands & decision-makers

AI tools for social media marketing: The best platforms to boost engagement in 2025

8 marketing trends for 2025: Every leader’s guide

What are retail media networks? Key benefits and real-world examples

Brand discovery in 2025: How consumers find new brands and research products

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