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Consumer behavior

Who’s afraid of ultra-processed foods?

How to find consumer insights in an AI-powered, human-led world

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Audiences

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Baby boomers’ spending habits in 2025

Gen Z vs. Gen Alpha: What really sets them apart?

7 Gen Alpha characteristics to know for 2025

Consumer behavior

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Who’s afraid of ultra-processed foods?

Autonomous vehicles: How do consumers really feel about self-driving cars in 2025?

The vibe shift: What changing consumer priorities mean for your brand

Digital trends

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4 voice search trends and statistics to know in 2025

Omnichannel retail trends: What’s shaping the future of shopping?

BNPL trends: What’s shaping the BNPL market in 2025

Product

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Introducing GWI Canvas: Turn insights into impact in seconds

Audience Research Tools: The Top Platforms to Know in 2025

The AI trust problem: Why power without credibility won’t cut it

Strategy

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How to find consumer insights in an AI-powered, human-led world

How to build a brand awareness strategy backed by consumer insights

What is a customer insights strategy and why does it matter?

Talk data to me

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Talk data to me, Eventbrite: Personalization, brand perception, and data democratization

Talk data to me, Booking.com: Personalized travel, culturally immersive accommodation, and AI

Talk data to me, Woman’s Trust: Reaching younger audiences, ROI, and funding

Strategy

How to find consumer insights in an AI-powered, human-led world

How to build a brand awareness strategy backed by consumer insights

What is a customer insights strategy and why does it matter?

AI consumer insights: How AI is reshaping market understanding

Market Trend Analysis: How to Predict What Consumers Want Next

What is consumer sentiment? How analysis helps decode audiences and shape smarter strategies

AI workflows: How consumer insights supercharge marketing, sales, and research efficiency

Why sales territory planning needs consumer insights to succeed

Retail partnerships: How strategic brand collaborations drive growth

How to build a winning evergreen content strategy with consumer insights

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