Gen Z in the US are built different.

They're in touch with their heritage, they're clued up on climate change, and they want to talk about their mental health.

This report is here to give you the scoop on the latest trends within the Gen Z crowd in the US. Get the full lowdown on what this mysterious group cares about.

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What’s in this report?

Using our GWI USA data set, we’ve uncovered the big facts about Gen Z in this region.

We’re here to map out how they feel about:

  • Climate change
  • Mental health
  • Finances
  • Social media

Find out everything you need to know to keep up-to-date with your US Gen Z audience and make sure your campaigns score a direct hit.

Download now