While agencies are here for the long haul and play a crucial role, heaps of brands are looking to inhouse their research.
The consumer world is moving fast and being able to plug into instant insights is the dream. Plus, it leaves highly specialized agencies free to work with brands in a far more targeted way.
Take a seat as we guide you through the how and why of moving your data research in-house.
What's in the guide?
We know the shift to in-house can seem daunting, but we're here to make it stress-free for you.
- Why in-housing is the secret to scalable growth
- How to minimize risk with data-led budgeting
- How to take control of your insight approach