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audiences

The next gen: getting to know kids’ relationship with video games

The pandemic changed boomers’ relationship with tech. Here’s how.

Getting segmentation right: understanding diversity in LGBTQ+ audiences

Non-voters: who are they and how can they be reached?

Persona spotlight: B2B healthcare decision-makers

Why we’re redefining gamers

U.S. advertising right now: 4 key questions answered

The new U.S. consumer mindset & why this data matters more

Persona Spotlight: Generation X

Aspirational consumers: what brands should know

Persona spotlight: the modern insurance buyer
