Get the insight you need
Your go-to source for actionable insights, audience deep-dives, and the latest strategies shaping the digital world—refreshed every week.
Get fresh insights weekly
Subscribe to On the dot - the only consumer insights newsletter you need to power up your conversation
            This site is protected by reCAPTCHA and the Google
            Privacy Policy and
            Terms of Service apply.
          
        .webp?width=463&height=497&name=image_4%20(1).webp) 
        
      audiences
 
            The next gen: getting to know kids’ relationship with video games
 
            The pandemic changed boomers’ relationship with tech. Here’s how.
 
            Getting segmentation right: understanding diversity in LGBTQ+ audiences
 
            Non-voters: who are they and how can they be reached?
 
            Persona spotlight: B2B healthcare decision-makers
 
            Why we’re redefining gamers
 
            U.S. advertising right now: 4 key questions answered
 
            The new U.S. consumer mindset & why this data matters more
 
            Persona Spotlight: Generation X
 
            Aspirational consumers: what brands should know
 
            Persona spotlight: the modern insurance buyer
 
             
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
         
        