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Becky Boyle

Strategy
Market Trend Analysis: How to Predict What Consumers Want Next

Consumer behavior
Autonomous vehicles: How do consumers really feel about self-driving cars in 2025?

Product
Introducing GWI Canvas: Turn insights into impact in seconds

Digital trends
Omnichannel retail trends: What’s shaping the future of shopping?

Consumer behavior
Credit card trends and statistics for 2025

Strategy
8 marketing trends for 2025: Every leader’s guide

Product
Market segmentation analysis: The ultimate guide

Strategy
Media planning: The ultimate guide for marketers

Audiences
US Gen Z shopping habits & retail trends for 2024

Product