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Lorna Keane
Strategy
Audience profiling: The ultimate guide
Strategy
5 things that give independent agencies a competitive edge (from the experts)
Strategy
Customer perception: knowing and measuring how your consumers think
Strategy
5 examples of programmatic ad buying: brands getting it right
Strategy
Why brands are moving audience research in-house
Strategy
12 original advertising campaigns from 2019, led by insight
Strategy
Why Every Creative Brief Should be Data-Driven
Audiences
4 Things CPG Brands Should Know about U.S. and Chinese Mothers in 2019
Strategy
Year in Review: The Best Data-Driven Marketing Campaigns of 2018
Consumer behavior