Get the insight you need
Your go-to source for actionable insights, audience deep-dives, and the latest strategies shaping the digital world—refreshed every week.
Get fresh insights weekly
Subscribe to On the dot - the only consumer insights newsletter you need to power up your conversation
This site is protected by reCAPTCHA and the Google
Privacy Policy and
Terms of Service apply.
Georgie Walsh (3)
Consumer behavior
Gen Z spending habits: The trends marketers need to know in 2025
Consumer behavior
6 consumer finance trends shaping 2025
Product
AI agents vs. AI assistants: What’s the difference?
Product
25 AI marketing tools you need to get ahead in 2025
Audiences
Gen Z vs. Gen Alpha: What really sets them apart?
Strategy
Brand discovery in 2025: How consumers find new brands and research products
Strategy
Target market segmentation: A complete guide for smarter marketing
Product
Qualitative vs. quantitative research: Everything you need to know
Audiences
7 Gen Alpha characteristics to know for 2025
Audiences