Win at the 2026 World Cup. We’ve got everything you need to score big with your audience.

Webinar

The Fans You’re Missing: Rethinking Modern Football Fandom

April 30th

11am EDT | 4pm BST

Virtual

Football is one of the last truly global cultural moments - but today’s fans aren’t who you think they are.

They’re more diverse, more digital, and more emotionally driven than traditional segmentation suggests. And as sport and social become one connected experience, brands that rely on outdated assumptions risk missing their most engaged audiences.

Join GWI and Snapchat as we unpack how fandom has evolved - and what that means for your next big moment.

H2 - image (4)

Reach the fans others overlook

Global tournaments bring scale - but scale alone doesn’t guarantee connection.This session spotlights the overlooked fan segments brands often miss, and shows how emotion-led insight can unlock stronger engagement across media, creative, and partnerships. Expect practical takeaways you can use immediately to refine your plans and reach audiences others aren’t.

Say hello to your expert hosts

Jason Mander

Chief Research Officer, GWI

Aarti Bhaskaran

Global Head, Research & Insights, Snap Inc.

What you’ll walk away knowing

Finding the fans you’re missing

How emotion-led segmentation surfaces overlooked audiences.

Stop planning on assumptions

Why sport and social now move as one - and what co-viewing behavior reveals about modern engagement.

Make sponsorship work harder

Aligning with fan emotion to drive deeper connection, not just visibility.

Plan smarter for what’s next

Applying these insights to upcoming tournaments, sponsorships, and cultural moments.

Webinar

Tell us you’re coming

This isn't just another trends webinar. You'll get Pinterest's on-the-ground perspective on how their users are really behaving, validated by GWI's global consumer intelligence - so you can make bold moves in 2026 based on what people are actually doing.

Other webinars

The Fans You’re Missing: Rethinking Modern Football Fandom

Register now

From World Cup to what’s next: How fans really connect

Watch now

3 hidden marketing trends shaping 2026 - a candid chat with Pinterest

Watch now

Agent Spark: Your human insights agent, now anywhere you work

Watch now

How to use GWI to make your AI smarter

Watch now

Your AI tools are missing context - here’s how to fix it

Watch now

GWI x Uber Advertising: The rise of Gen Uber

Watch now

5 reasons your brand tracker isn’t moving the needle

Watch now

AIs, APIs, and the future of data delivery

Watch now

5 segmentation slip-ups (and how to avoid them): A conversation with the experts

Watch now

GWI Webinar: Exploring The Future of AI in Consumer Research

Watch now

The next chapter of GWI: Our 2025 roadmap revealed

Watch now

Social media in 2025: Consumer insights behind the trends

Watch now

Top consumer trends in Australia: How Aussies shop, watch, and travel

Watch now

Women’s sports unlocked: The trends, the fans, and the opportunity

Watch now

The power of moments in marketing campaigns

Watch now

Gen Z in the spotlight: Audiences to watch in 2025

Watch now

Beyond the hype: How to spot real consumer trends with GWI data

Watch now

Global consumer trends for 2025

Watch now

Retail’s future: Trends that’ll dominate 2025

Watch now