For some time now, social media has been reinventing itself. As more and more consumers use the platforms to research, discover and buy products, what does it mean for online commerce?
What's in this webinar?
With social commerce taking off across many APAC markets despite uptake remaining slow in the West, we’ll take a closer look at where it's headed. Analyzing the current role of social media in the path to purchase, we’ll evaluate the opportunities that lie within. Join us as we answer the questions:
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What role is social media playing in the purchase journey?
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How are consumer expectations changing?
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How important is tech innovation in this space?
- What does the future hold for social commerce?