In this report, get to know the reasons why consumers recommend products through word-of-mouth. What compels someone to endorse a product online?

Key advocacy factors

While personal interests may rank high, our data demonstrates that there are many factors that can influence consumers to advocate for a brand.

Online review trends

Get a deep understanding of brand advocacy, how and why it's so key in online reviews and communities.

Understanding emotions and motivations

Discover the ways in which you can develop a meaningful brand message, to become an indispensable part of your consumer's life.

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What's inside the report?

Discover the factors that compel consumers to endorse your brand. Compare this across generations and regional markets, and explore:

  • The top 10 interests of internet users.
  • Advocacy behaviors on social media.
  • Trends in online reviews across 41 markets.
  • Gaming console and luxury fashion advocacy trends.

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