Score a slam dunk with sports consumer insights
Get timely sports industry insights to enhance audience profiling, market segmentation, and sizing. Stay on the inside track with powerful insights that give you a competitive edge.
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WE'RE TRUSTED BY THE BEST






Stay in the game with global sports data
Access self-serve data on how over 1.8B sports fans across 18 markets watch, play, and engage with games and teams. Stay ahead of evolving trends to keep your brand in the game and off the sidelines.
Create targeted campaigns that win big
Turn casual consumers into passionate fans with laser-focused messaging. Use insights on fan demographics, behaviors, and media habits to craft ads that stand out and boost engagement.
Find winning partnerships with ease
Quickly identify and secure brand partnerships and sponsorships that deliver a competitive edge. Dive into rich data on fan behaviors, social media preferences, and unexpected audience overlaps to stay ahead the competition.
Step into the future of consumer research
Hop on a quick call with one of our friendly platform experts to unlock the power of data-driven decisions.
One of the key strengths of GWI is that it covers so many sectors and goes really deep into detail.
When sports network Eurosport wanted to understand niche audiences and drive ad sales, they turned to GWI to provide fast and actionable consumer insights to help turn things around.

Don’t take our word for it
Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.
We’ve got the data you need to succeed
For over 15 years we’ve surveyed real people around the world, analyzing and aggregating their answers to accurately represent the views of billions of consumers.
And if we haven’t got what you need at our fingertips, we can quickly run a precisely targeted custom survey to clue you in on any topic imaginable.
15+ years
50+ markets
3B+ consumers
Help yourself to our
free sports resources
Packed with all the latest insights you need to know. You’re welcome.