Unlock on-demand retail data to assess purchasing power, understand what drives buying behavior, and explore regional shopping trends for targeted strategies.
Used by teams around the world.
GWI data helps brands, agencies and media companies understand audiences, plan campaigns, support pitches and measure performance.
Stay ahead with fresh retail insights
Optimize your strategy with up-to-date data on consumer behavior across 50+ markets. Understand what’s trending in retail and use those insights to create standout brand experiences that drive sales.
Create campaigns that convert
Leverage insights on your audiences' top purchase drivers to design highly-targeted ads that inspire them to buy.
Expand into new markets
Take your retail offer into new territories or onto new platforms with our insights, so that everything you say is relevant to your new audience.
Step into the future of consumer research
Hop on a quick call with one of our friendly platform experts to unlock the power of data-driven decisions.
Proof beats promises
Avery Dennison
GWI gives us a really holistic view of what's happening in the industry.
See how this global company's apparel division used strategic audience insights to bring fashion brands and retailers closer to consumers.
We’ve got the data you need to succeed
Data points a year
45bn
Global markets
100+
Years of survey data
17
Survey responses a year
5.5m+
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free retail resources
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Events & Webinars
December 4, 2024 EST
Retail’s future: Trends that’ll dominate 2025
Read more
December 4, 2024
Reports
Retail trends 2025: Adapting to a new consumer landscape?
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September 4, 2026 - 4:00 PM (BST)
