Retail trends and insights to elevate your strategy
Unlock on-demand retail data to assess purchasing power, understand what drives buying behavior, and explore regional shopping trends for targeted strategies.
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Stay ahead with fresh retail insights
Optimize your strategy with up-to-date data on consumer behavior across 50+ markets. Understand what’s trending in retail and use those insights to create standout brand experiences that drive sales.

Create campaigns that convert
Leverage insights on your audiences' top purchase drivers to design highly-targeted ads that inspire them to buy.

Expand into new markets
Take your retail offer into new territories or onto new platforms with our insights, so that everything you say is relevant to your new audience.

Step into the future of consumer research
Hop on a quick call with one of our friendly platform experts to unlock the power of data-driven decisions.
GWI gives us a really holistic view of what's happening in the industry.
See how this global company’s apparel division used strategic audience insights to bring fashion brands and retailers closer to consumers.

We’ve got the data you need to succeed
For over 15 years we’ve surveyed real people around the world, analyzing and aggregating their answers to accurately represent the views of billions of consumers.
And if we haven’t got what you need at our fingertips, we can quickly run a precisely targeted custom survey to clue you in on any topic imaginable.
15+ years
50+ markets
3B+ consumers
Help yourself to our
free retail resources
Packed with all the latest insights you need to know. You’re welcome.