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Strategy (7)

The 10 best football ads ever (as chosen by COPA90)

Make your marketing strategy stand out with psychographics

3 ways independent agencies can win new business (without even pitching)

Make OOH work for you: four insights for more impact

Why passion points are key for audience intelligence

Fact or fiction: what it actually means to be data-led in 2022

Brand loyalty is down, here’s how to push it up

Going direct-to-consumer: how brands are making ecommerce work in 2022

4 ways local knowledge benefits businesses

Moving your data in-house: 5 boxes your research partner has to tick
Step into the future of consumer research
