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AI consumer insights: How AI is reshaping market understanding

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Audiences

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Baby boomers’ spending habits in 2025

Gen Z vs. Gen Alpha: What really sets them apart?

7 Gen Alpha characteristics to know for 2025

Consumer behavior

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Autonomous vehicles: How do consumers really feel about self-driving cars in 2025?

The vibe shift: What changing consumer priorities mean for your brand

Women's sports: What's the opportunity and ROI for brands?

Digital trends

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4 voice search trends and statistics to know in 2025

Omnichannel retail trends: What’s shaping the future of shopping?

BNPL trends: What’s shaping the BNPL market in 2025

Product

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Introducing GWI Canvas: Turn insights into impact in seconds

Audience Research Tools: The Top Platforms to Know in 2025

The AI trust problem: Why power without credibility won’t cut it

Strategy

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AI consumer insights: How AI is reshaping market understanding

Market Trend Analysis: How to Predict What Consumers Want Next

What is consumer sentiment? How analysis helps decode audiences and shape smarter strategies

Talk data to me

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Talk data to me, Eventbrite: Personalization, brand perception, and data democratization

Talk data to me, Booking.com: Personalized travel, culturally immersive accommodation, and AI

Talk data to me, Woman’s Trust: Reaching younger audiences, ROI, and funding

Strategy (2)

What are retail media networks? Key benefits and real-world examples

Brand discovery in 2025: How consumers find new brands and research products

Target market segmentation: A complete guide for smarter marketing

Media planning: The ultimate guide for marketers

11 superfast ways to improve your ad targeting (without upping your spend)

Consolidating your tech stack: Every leader’s guide

Content marketing: The ultimate guide to acing your strategy

How to hack your consumer analysis with GWI

17 market research tools and resources to help you think like your consumers

The real value of self-service insights

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