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strategy
Why passion points are key for audience intelligence
Fact or fiction: what it actually means to be data-led in 2022
Brand loyalty is down, here’s how to push it up
Going direct-to-consumer: how brands are making ecommerce work in 2022
4 ways local knowledge benefits businesses
Moving your data in-house: 5 boxes your research partner has to tick
Ad testing: put the science behind your next campaign
6 ways brands are driving ROI with in-house audience research
Ask the analyst: how to research sensitive topics
Why brands are moving audience research in-house