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Strategy (13)

How to Create a Pen Portrait of Your Consumer in 5 Easy Steps

Campaign of the Month: Snickers – You’re not you when you’re hungry

How consumer insights drive high-impact social media strategies

Marketing Attribution: Choosing a Data-Driven Model that Works

A Beginner’s Guide to Interest-Based Targeting

How to optimize your channel planning in four easy steps

Year in Review: 4 Inspiring Examples of Authentic Marketing from 2017

4 Ways to Generate Brand Advocates

A Beginner’s Guide to Programmatic Advertising that Works
