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Strategy (12)
Why Word-of-Mouth Marketing is Crucial for a Winning Brand Strategy
7 Brilliant Marketing Campaigns that Prove the Power of Survey Data
A Buyer’s Guide to Audience Data: What Every Decision-Maker Should Ask
Product Research: Social vs Price Comparison Sites
How to Create a Pen Portrait of Your Consumer in 5 Easy Steps
Campaign of the Month: Snickers – You’re not you when you’re hungry
How consumer insights drive high-impact social media strategies
Marketing Attribution: Choosing a Data-Driven Model that Works
A Beginner’s Guide to Interest-Based Targeting
How to Optimize Your Channel Planning in Four Easy Steps
Step into the future of consumer research
