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Audiences

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Baby boomers’ spending habits in 2025

Gen Z vs. Gen Alpha: What really sets them apart?

7 Gen Alpha characteristics to know for 2025

Consumer behavior

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Autonomous vehicles: How do consumers really feel about self-driving cars in 2025?

The vibe shift: What changing consumer priorities mean for your brand

Women's sports: What's the opportunity and ROI for brands?

Digital trends

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4 voice search trends and statistics to know in 2025

Omnichannel retail trends: What’s shaping the future of shopping?

BNPL trends: What’s shaping the BNPL market in 2025

Product

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Introducing GWI Canvas: Turn insights into impact in seconds

Audience Research Tools: The Top Platforms to Know in 2025

The AI trust problem: Why power without credibility won’t cut it

Strategy

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What is a customer insights strategy and why does it matter?

AI consumer insights: How AI is reshaping market understanding

Market Trend Analysis: How to Predict What Consumers Want Next

Talk data to me

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Talk data to me, Eventbrite: Personalization, brand perception, and data democratization

Talk data to me, Booking.com: Personalized travel, culturally immersive accommodation, and AI

Talk data to me, Woman’s Trust: Reaching younger audiences, ROI, and funding

Product (4)

Taking your analysis further: 4 things you can do with crosstab builder

How to Get Fast Answers on Your Target Audience

Pollpass: Why We’re Changing the Survey-Taking Experience

Why We’re Opening a New Office in Greece

We’re Partnering with Publicis Media for Global Planning and Activation

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Introducing harmonized income data

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