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Audiences

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The groups forgotten by marketers, and how to reach them

Baby boomers’ spending habits in 2025

Gen Z vs. Gen Alpha: What really sets them apart?

Consumer behavior

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The future of AI: 2025 trends you can’t ignore

Women in Saudi Arabia: How has life changed?

Who’s afraid of ultra-processed foods?

Digital trends

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Prediction vs reality: What can 2025 tell us about the art of prediction?

4 voice search trends and statistics to know in 2025

Omnichannel retail trends: What’s shaping the future of shopping?

Product

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AI without insight is just noise, so what’s the magic formula

AI training data: The fuel that powers artificial intelligence

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Strategy

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Market research methods: How to choose the right approach for your business

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Generative AI strategy: A practical framework to move from hype to impact

Data journalism

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Summerweeners: How brands can win with early halloween planners

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What changes when you get married? (Backed by data)

Talk data to me

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Talk data to me, Uber Advertising: Micro-moments, Gen Uber, and building trust in digital spaces

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Talk data to me, Booking.com: Personalized travel, culturally immersive accommodation, and AI

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Consumer behavior

Tokyo Olympics: 4 insights to inspire your marketing campaigns

Consumer behavior

How the new breed of investor is disrupting the financial markets

How the outbreak has changed the way we use social media

Consumer behavior

How the outbreak is changing entertainment habits

Consumer behavior

Food for thought: A deep-dive into consumer diet preferences

Does Social Media Matter in the B2B Purchase Journey?

How to Score a Try with the Rugby World Cup Audience

What to Know About Targeting Fashion and Jewelry Buyers

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