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Sofie Lundberg
Strategy
Audience profiling in practice: perfecting the art of segmentation
Strategy
Why passion points are key for audience intelligence
Audiences
The new U.S. consumer mindset & why this data matters more
Strategy
Social Media Marketing Strategy: What it Really Takes to Make it Work
Strategy
Ad Waste: How Consumer Insight Can Help Media Owners Cut Down
Consumer behavior
5 CPG Brands Successfully Marketing to Moms
Strategy
7 Brilliant Marketing Campaigns that Prove the Power of Survey Data
Audiences
Marketing to Vacationers: 5 Things Tourism Boards Need to Know
Audiences
4 Insights into World Cup Fans Every Marketer Should Know
Strategy