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AI without insight is just noise, so what’s the magic formula

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Audiences

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The groups forgotten by marketers, and how to reach them

Baby boomers’ spending habits in 2025

Gen Z vs. Gen Alpha: What really sets them apart?

Consumer behavior

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The future of AI: 2025 trends you can’t ignore

Women in Saudi Arabia: How has life changed?

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Digital trends

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Product

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AI without insight is just noise, so what’s the magic formula

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Strategy

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Generative AI strategy: A practical framework to move from hype to impact

Data journalism

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Summerweeners: How brands can win with early halloween planners

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What changes when you get married? (Backed by data)

Talk data to me

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Talk data to me, Uber Advertising: Micro-moments, Gen Uber, and building trust in digital spaces

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Shauna Moran

Data journalism

The trendiest sports, and who plays them

The groups forgotten by marketers, and how to reach them

Consumer behavior

Who’s afraid of ultra-processed foods?

Consumer behavior

The vibe shift: What changing consumer priorities mean for your brand

Consumer behavior

How food brands can have their cake and eat it

Consumer behavior

Apocalypse fatigue: why sustainability is slipping

Doing damage control: How to deal with a reputation crisis

Consumer behavior

How to give the e-waste conversation more spark

Consumer behavior

So you think you know business travel?

Why TV streaming services have their eyes on APAC

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