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AI without insight is just noise, so what’s the magic formula

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Talk data to me, Uber Advertising: Micro-moments, Gen Uber, and building trust in digital spaces

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Audiences

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The groups forgotten by marketers, and how to reach them

Baby boomers’ spending habits in 2025

Gen Z vs. Gen Alpha: What really sets them apart?

Consumer behavior

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The future of AI: 2025 trends you can’t ignore

Women in Saudi Arabia: How has life changed?

Who’s afraid of ultra-processed foods?

Digital trends

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Prediction vs reality: What can 2025 tell us about the art of prediction?

4 voice search trends and statistics to know in 2025

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Product

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AI without insight is just noise, so what’s the magic formula

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Strategy

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Generative AI strategy: A practical framework to move from hype to impact

Data journalism

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Summerweeners: How brands can win with early halloween planners

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What changes when you get married? (Backed by data)

Talk data to me

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Talk data to me, Uber Advertising: Micro-moments, Gen Uber, and building trust in digital spaces

Talk data to me, Eventbrite: Personalization, brand perception, and data democratization

Talk data to me, Booking.com: Personalized travel, culturally immersive accommodation, and AI

Kristian Astre

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Consumer behavior

The future of AI: 2025 trends you can’t ignore

Consumer behavior

7 sports viewership trends in 2025: Key insights brands need to score big

Financial literacy across generations: How Gen Z, millennials, and boomers handle money

Content marketing: The ultimate guide to acing your strategy

Talk data to me

Talk data to me, Woman’s Trust: Reaching younger audiences, ROI, and funding

How to do market research: A step-by-step guide for confident, data-driven strategy

Why every brand needs an audience insights platform

GWI vs. MRI Simmons: Which platform is best for your team?

8 localized marketing campaigns that hit the mark

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