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AI without insight is just noise, so what’s the magic formula

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Audiences

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The groups forgotten by marketers, and how to reach them

Baby boomers’ spending habits in 2025

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Consumer behavior

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Women in Saudi Arabia: How has life changed?

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Digital trends

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Data journalism

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Talk data to me

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Katie Gilsenan

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Consumer behavior

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Affluent consumers: tapping into the wealthiest segment

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Consumer behavior

Giving back: consumers’ charitable behaviors in 2021

Consumer behavior

Sustainability in 2021: business as usual isn’t an option

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