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Audiences

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Why gaming earns Gen Zs attention

AI and Gen Z: The risk of letting AI define your audience

Five things Cannes Lions 2026 confirmed about the future of marketing

Consumer behavior

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The future of AI: 2025 trends you can’t ignore

Women in Saudi Arabia: How has life changed?

Who’s afraid of ultra-processed foods?

Digital trends

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Prediction vs reality: What can 2025 tell us about the art of prediction?

4 voice search trends and statistics to know in 2026

Omnichannel retail trends: What’s shaping the future of shopping?

Product

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The AI trust gap is costing marketers

Synthetic data generation vs real survey data: what marketers need to know

AI personas: what they are and how to build ones that work

Strategy

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Market research methods: How to choose the right approach for your business

User generated content marketing: Why it works and how to do it right

Generative AI strategy: A practical framework to move from hype to impact

Data journalism

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Summerweeners: How brands can win with early halloween planners

The trendiest sports, and who plays them

What changes when you get married? (Backed by data)

Talk data to me

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Talk data to me, Tripadvisor: Who is the 2026 traveler, really?

Talk data to me, Uber Advertising: Micro-moments, Gen Uber, and building trust in digital spaces

Talk data to me, Eventbrite: Personalization, brand perception, and data democratization

Duncan Kavanagh

4 Things to Know About Consumers in Israel

Watch and Learn: The Meteoric Rise of Twitch

5 Things to Know About Sport on Social Media

Teenagers and Social Media: What Every Marketer Should Know

Millennial Myths Debunked: What the Data Says

Aspirational Consumers: Why they Matter and What Brands Should Know

Consumer behavior

The Biggest Media and Entertainment Trends to Watch in 2019

Why Word-of-Mouth Marketing is Crucial for a Winning Brand Strategy

Ephemeral Content Consumers: 5 Things Every Brand Should Know

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