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Learn how people around the world think, act, and feel

Our harmonized audience data represents 2.8 billion digital consumers, so you’re always on top of what’s happening with up-to-the-moment insights.

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Stay ahead of the pack

Make better decisions with better data. Fine-tune your understanding of the biggest trends in a whole new way with the latest reports, infographics and trusted insights from the experts.

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Dig deeper with rich data

No one should know your audience better than you. Drive real growth and enhance your strategy with insights that are easily understood and widely shareable.

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Discover the trends that’ll dominate 2023

You need to know the top consumer trends for the year ahead, we’ve got the full story. Connecting the dots digs deep into the data, so you’re one step ahead of your competitors and even closer to your customers.

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What makes us different?

We’re obsessed with providing actionable insights that let the numbers tell the full story.



We take the hard work out of research by giving you the tools to deep dive into the latest data from 52 markets and 250k profiling points. You’ll be able to connect with your audience in an instant.



We make sure you have 24/7 access to real-world insights from real people the moment you need them. We give you the keys to the consumer universe so you can get answers all day, every day.



Our intuitive platform lets you choose whether you want to go global or keep it local. You can count on harmonized data with strong sample sizes to give you the power to focus from every angle.

Understand any audience instantly

We’re on a mission to help you make better decisions with better data

0 markets

We’re here to help you stay tapped into emerging trends. Get a top-level look at your global audience or zero in on local regions.

0k+ brands

We put noteworthy brands on center stage. Discover what makes them tick from perceptions and engagement to ownership and more.

0B+ consumers

It’s in our DNA to leave no stone unturned. Every year we interview more than a million people with the world’s biggest survey.

0k+ profiling points

Our platform helps you figure out your audience like an expert. Dive deep to analyze their interests, behaviors and values down to the detail.


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You’re in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it