Born in the digital age, grown up in a pandemic. But if you think these are the biggest definers of the new kids of America, then we’ve got a few surprises in store for you.
In this webinar, we’ll take a look at what tomorrow’s consumers are really thinking. Exploring their attitudes towards social media and the effects it has, along with the importance of representation to them, we uncover what matters most for the next generation of consumers.
What are we talking about?
- Worries might have shifted away from illness, but missing out is still a big concern for this generation
- Despite a significant rise in online screen time, cinema and podcasts are also becoming super popular
- Gaming isn’t just about play, Gen Alpha are looking for inclusivity, online events, and items to purchase