Recorded: January 23, 2020

Duration: 30 minutes

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Lorna Keane

Lorna Keane

Content Lead
Mazher Abidi

Mazher Abidi

Strategy Director
Initiative MENA

When it comes to hyper-targeted campaigns, brands large and small can struggle with tailoring their message. How can you know which formats, and messaging, will work?

We speak with Strategy Director, Mazher Abidi, about his work on radically re-positioning a product for a niche audience, and the insight techniques he feels passionate about - that really work.

In our webinar on local marketing discover why the move to precise local insight is unavoidable, and the ways in which you can discover powerful regional insights to create impact and authenticity for your brand.

What's in this webinar?

We look at stand out examples of local insights and an inspiring campaign to see exactly how insight should be used in strategic planning. Join us to discover:

  • Why it’s more important than ever to know your audience on more than a global level.
  • How consumer needs, interests and attitudes change across regions.
  • What it takes to put complex data at the heart of your marketing strategy.

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