Consumers are growing more conscious of how their buying decisions are impacting the world around them. As a result, they're demanding that brands be more transparent and proactive about their ethical credentials and contributions.
What's in this webinar?
Here, we’ll take an in-depth look at the demographics, attitudes, buying behaviors and marketing preferences of these sustainability-conscious consumers.
Join us to get a better understanding of the different types of ethical consumers as we answer the questions:
What drives them to purchase a product?
What motivates them to advocate a brand?
How do they use social media?
How do they interact with their favorite brands?