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Infographic

6 things to know about beauty buyers

This image-conscious bunch of consumers stand out from the crowd for more than just their makeup. Add more bounce and shine to your next campaign with these 6 things to know about beauty buyers in 2023.

  • Over half of US beauty buyers think it should be the norm to offer inclusive product ranges
  • Beauty buyers are 32% more likely to use an AI tool for fashion/style recommendations
Beauty buyers 2209_PREVIEW_INF_Beauty buyers

Already using GWI? Get the infographic here.

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