The way America thinks about food has shifted.

Some trends, like the motion towards plant-based foods and the growing consciousness over its environmental impact, have been brewing for a while. 

Others, like the spike in engagement in digital cooking content and the rising desire for healthier, natural foods can be linked with the pandemic. 

Either way, change is in the air.

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What’s in this infographic?

We’ve pulled heaps of food-related data from our all-American data set, GWI USA, analyzed it, and bundled it up into a report.

Here’s what’s in store: 

  • America’s growing food consciousness
  • Attitudes to food across different age groups
  • Food shopping behaviours
  • The meatless movement

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