Press Kit

Brand Name

One of the things we most often see in the media is the misspelling of 'GlobalWebIndex'. Any adherence to the below rules would be much appreciated on our side!

"GlobalWebIndex", without spaces and the "G", "W" and "I" capitalized. For example, "Recent data from internet market research firm GlobalWebIndex shows that active usage for Snapchat is rallying among teens."

"Global Web Index", with spaces. For example, "Recent data from internet market research firm Global Web Index shows that active usage for Snapchat is rallying among teens."

"Globalwebindex", without spaces but also without the "G", "W" and "I" capitalized. For example, "Recent data from internet market research firm Globalwebindex shows that active usage for Snapchat is rallying among teens."

"global web index". Not even close. You get the idea!

Research & Methodology

Logos & Assets

There are two GlobalWebIndex logos - the horizontal long logo and the stacked vertical logo - and each comes in a version for light and dark backgrounds. Links to each can be found below, in various file formats.

Horizontal GlobalWebIndex Logo (Light Backgrounds)

Horizontal GlobalWebIndex Logo (Dark Backgrounds)

Vertical GlobalWebIndex Logo (Light Backgrounds)

Vertical GlobalWebIndex Logo (Dark Backgrounds)

Please do not distort the images, and keep at least 20px between the outermost edges of each corner!

Citing the Data

Charts & Graphs

When it comes to citing the data in charts, there are only really 3 things to worry about. The data pack, document or analysis tool you are using should give you the info you need. If in doubt, please just drop us a line!

Our company name, i.e. "GlobalWebIndex"
The date of the research, e.g. "Q2 2014"
The base that was used when calculating the numbers.

Please also make sure you clearly label the data point being used, e.g. Active Usage of Snapchat, Teens

Underneath your charts you should therefore have something like: "Source: GlobalWebIndex, Q2 2014 | Base = Global Internet Users.

Articles, Blog Posts and Other Free Text

When quoting our data in articles, posts and other documents within the copy itself, please just use our brand name and make it clear where the data was from (e.g. the report name or data pack in question). Of course, where possible, we appreciate it when you link back to our site at http://globalwebindex.net to give readers an idea of how the may explore the data in more depth.

A rough guide to publishing do's and don'ts!

Please do

Use any individual data point that you might find in a report or data pack, as available to be downloaded from the Insight Store
Use any publically available GlobalWebIndex data in publications and blogs
Support subjective points of view or otherwise substantiate an idea using evidence from the GlobalWebIndex data set
Cite GlobalWebIndex in the ways outlined above, to make it clear to the reader where the data is from
Create your own charts and graphs from the raw data, to fit in with your branding or house style
Provide a link back to a GlobalWebIndex page on this site, where possible

Please don't

Publish reports or data packs from the Insight Store IN FULL on your website, or distribute to your reader base
Publish more than 5 charts from any given report in one article or post, or otherwise exploit our 'fair use' approach
Claim the data to be your own
Modify the data in any way to fit your arguments or needs
Re-sell any GlobalWebIndex data without prior consent and a commercial agreement with us

Follow these golden rules and we'll get along just fine! Again, if in doubt, please just ask.

A Brief History Of GlobalWebIndex

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Key Clients

Agencies

Mediacom
Mindshare
Ogilvy
OMD
Starcom MediaVest
ZenithOptimedia

Publishers

Google
Guardian Media Group
Expedia
Microsoft Advertising
Reuters
Twitter

Brands

Dell
Nestle
PepsiCo
Proctor & Gamble
Sony
Unilever

Key Personnel