NEW: Say 👋 to GWI Spark, your AI assistant. Try for free today.

Our top team

Meet the people who make the magic happen. They’re a lovely bunch.

Who does what round here

Photo of Tom Smith
CEO, Founder 

Tom Smith

Photo of James Franks
Chief Financial Officer 

James Franks

Photo of Misha Williams
Chief Operating Officer 

Misha Williams

Photo of Jason Mander
Chief Insight Officer 

Jason Mander

Photo of Chelsea Coates
Chief People Officer 

Chelsea Coates

Photo of Nick Dearden
Chief Technology Officer 

Nick Dearden

Photo of Graeme Barron
General Counsel 

Graeme Barron

We exist to help our customers understand their audiences by running research on a massive scale, and we’ve put it into a platform that anyone can use.

Tom Smith

Chief Executive Officer
Our aim is to put data into the hands of everyone to help them make the best informed, most insight-driven decisions they can.

Jason Mander

Chief Research Officer
The way consumers think, act, and feel is always in flux. Having on-demand insights into their world is so crucial for today’s brands.

Alison Swan

Chief of Staff