As a brand, do you know how much your customers trust you? How strong is their loyalty - and how do they feel about the role brands should take?
Using rich consumer data on US consumers, we explore the ways in which brands can build trust with customers. Discover how the pandemic has changed trust in brand relationships, and the shifts in society you need to know.
Join our US analysts to discover the big picture shifts marketers need to know in 2021.
What's in this webinar?
We explore current sentiment in America around trust and values, including:
- Do Americans feel represented in advertising?
- How well trusted is social media in the US?
- How do opinions differ across different ethnicity groups?
- What's the state of online privacy and trust in the US?