The consumer dilemma: to save or to spend?

As inflation rises, many consumers face a new dilemma: deciding where to cut back on spending. 

Making decisions is tough, as there’s a clear tension between wanting to go out and experience the post-pandemic world, and saving money by staying in. 

What’s in our webinar?

In this session, we’ll take a closer look at how the rising cost of living impacts consumers and brands. Join our expert as he explains the trends, tensions, and topical issues surrounding the consumer dilemma. 

We’ll dip into GWI’s latest data to uncover:

• How concerned consumers really are
• Which purchases are on the chopping block
• How brands can best navigate cost-consciousness
• Why price isn’t everything