Marketing to Gen Z: the insights to know

As Generation Z, aged 16-21, continue to garner purchasing power, they’re starting to attract the type of attention that has long been bestowed on millennials.

But what do we really know about these mobile-first consumers?

Here, we took an in-depth look at the views and behaviors of Gen Z, uncovering the characteristics and attitudes that define them. 

In this webinar we answered:

• How do they view technology and the world around them?
• How do they like to interact with brands?
• What touchpoints are key along their paths to purchase?
• How do they engage with and perceive social media