Recorded: May 25, 2021

Duration: 45 minutes

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Viktoriya Trifonova

Viktoriya Trifonova

Trends Manager
GWI
Doug Gorman

Doug Gorman

Insights Analyst
GWI

Want to get into sports fans’ heads - and know whether you’ll win them over?

Since the pandemic, sporting opportunities have massively changed - meaning brands, agencies, and leagues need to act fast to keep up.

Whatever side you’re playing on, the best way to compete is to know the fans.

Join our webinar to get the inside track on sports fans, and their motivations in 2021.

What's in this webinar?

We’ll show you the biggest changes that have shaken up sports in the past year - and what to do about it. With a focus on the fans, we explain:

  • The effect of COVID-19 on the sports industry
  • The impact on stadium attendance and behaviors
  • The channels you’re likely to find sports fans on
  • How to entice the next generation of fans
  • The biggest commercial opportunities in women’s sports and esports

Watch now

Watch now