Choose your character: everything you need to know about gamers

Grow your gaming expertise with our dive into today’s gaming audiences.

Gaming has changed - that’s for sure. Mobile formats are attracting new demographics, while other innovations are strengthening their hold on the faithful gaming audience.

What do you need to know about gamers, to succeed? How can you size the gaming opportunity, and develop the strongest strategies to win new fans?

Join this exclusive webinar to find unseen facts on how the industry’s evolving, and shape your own take on marketing’s latest battle royale.

What's in this webinar?

Discover what’s been changing, and where the biggest opportunities for brands lie in the world of gaming. We dig into the nuances of the gaming ecosystem, and bring you:

• The most precise picture of how the gaming audience shapes up.
• What you need to know about esports: its fanbase, and the commercial opportunity.
• How to monetize change, through a deep knowledge of what gamers are doing and why.

Watch now