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Custom research built around your questions

Tell us what you need to know about your audience. We’ll show you how custom research, grounded in real people, gets you the answer.

What to expect

Studies designed for your goals, from brand tracking to market segmentation

Audience profiling and analyst support from our in-house research team

Clear answers on scope, timelines, and pricing

Used by teams around the world

GWI data helps brands, agencies and media companies understand audiences, plan campaigns, support pitches and measure performance.

Grounded in real people

Data points a year

45bn

Global markets

100+

Years of survey data

17

Survey responses a year

5.5m+

Proof beats promises

Passion Digital

“When it comes to our client's audiences, GWI is perfect for helping us think outside the box. You can't lose.”

300%
Increase in organic visibility
Nextdoor

“GWI provides a good starting point for us to discover how our audience differs from the general population and those of peer platforms.”

197%
Increase in web views
One Championship

“GWI’s wealth of on-demand data really helps us drive commercial conversations.”

46%
Increase in US viewers within 6 months
4.4