85% of internet users regularly watch at least one sport online or on TV, proving there's ample opportunity to target these consumers as they engage with sports.  

With this in mind, we look at the most important things marketers need to know about sports on a global level to identify the crucial touch points.

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What's inside the report?

Here, we look at consumer engagement, viewing behaviors, brand loyalty, and sponsorships to answer:

  • Which demographics are most likely to watch sports online?
  • What role does televised viewing play in the world of online media?
  • How have sports and social streaming integrated?
  • How many people buy sports equipment/clothing and what brands do they love?

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