Stuff. People love to buy it. People love to sell it. Whether it’s a service, clothes, furniture, you name it, the online gig economy is becoming increasingly important in day-to-day exchanges.

But who exactly are these people buying and selling in the digital world? We know, and we’ve put it all in a neat little infographic for you.

Download now

What’s in this infographic?

We’ve split this one up into two categories, so you can see who’s buying from major e-commerce sites (and why), plus who gig economy sellers are and what drives them.

In a nutshell, we’re talking about:


  • Who’s buying from the major online retailers (eBay, Etsy and Wish)
  • What their purchase journey looks like
  • Their attitudes to online shopping


  • Who’s selling online
  • What drives them


Download now