Profiling e-commerce buyers and sellers in the U.S.

Stuff. People love to buy it. People love to sell it. Whether it’s a service, clothes, furniture, you name it, the online gig economy is becoming increasingly important in day-to-day exchanges.

But who exactly are these people buying and selling in the digital world? We know, and we’ve put it all in a neat little infographic for you.

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What’s in this infographic?

We’ve split this one up into two categories, so you can see who’s buying from major e-commerce sites (and why), plus who gig economy sellers are and what drives them.

In a nutshell, we’re talking about:

Buyers

• Who’s buying from the major online retailers (eBay, Etsy and Wish)
• What their purchase journey looks like
• Their attitudes to online shopping

Sellers

• Who’s selling online
• What drives them