The microscope has been beamed on the topic of online privacy for a while now. And brands (especially those in the tech space) will do well to take it seriously because people really do care.
We’ve unpacked the topic of online privacy from a consumer perspective, interrogated the data, then packed it right back up into a neat, colorful infographic.
Spend some time with this one, you’ll find some gems.
What’s in there?
We’ve summarized consumer consensus around online privacy, so you can see exactly what matters to them and why they carry out certain privacy behaviors.
Here are the main talking points:
- Privacy behaviors across age groups
- Privacy behaviors across markets
- The privacy paradox (aka, contradictions around what people want from their tech)
- The fall of the cookie