The microscope has been beamed on the topic of online privacy for a while now. And brands (especially those in the tech space) will do well to take it seriously because people really do care.

We’ve unpacked the topic of online privacy from a consumer perspective, interrogated the data, then packed it right back up into a neat, colorful infographic. 

Spend some time with this one, you’ll find some gems.

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What’s in there?

We’ve summarized consumer consensus around online privacy, so you can see exactly what matters to them and why they carry out certain privacy behaviors.

Here are the main talking points:

  • Privacy behaviors across age groups
  • Privacy behaviors across markets
  • The privacy paradox (aka, contradictions around what people want from their tech)
  • The fall of the cookie

Infographic preview 1200 x 628-1


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