Discover the very latest macro trends in German consumer media habits, in our report produced with Facebook and MMA Germany.

Painting a picture of changes over time, we investigate why media investment isn't matching consumption habits in Germany - and what to do about it.

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What's in the report?

Explore changes in the media landscape for German consumers, and discover:

  • Which is the biggest media channel for brand discovery in Germany?
  • How does the media experience differ from Gen Z and Millennials, to baby boomers?
  • Which media channels have decreased their reach since 2012?
  • Is investment in media keeping up?



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