Social media and entertainment continue to evolve and enmesh themselves in our lives, and live video is the mode to watch.

Here, we explore the emerging stats on live streaming services, including social media feeds and gaming, and paint a picture of the consumers that actively engage.

And how are people interacting with entertainment streaming during the coronavirus lockdown?

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What's in the infographic?

Get to know the current prevalence of live streaming activities, and explore typical consumer profiles, in this summary.

You’ll discover the reasons internet users give for live streaming, and get inside the mindset to learn about its potential.

Discover where this trend for life online is going, including:

  • What's the typical demographic of a live streamer?
  • How do streamers want to engage with brands?
  • How do live streamers feel online experiences shape up against the real thing?
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