Independent agencies often talk of landing ‘the whale’.
That’s because they offer a fast track to winning more big logos, scaling and growing the business - all top-of-mind stuff for agency leaders.
But competition for new business is fierce, and that’s before you add networks into the mix.
This guide shows independent agencies how to grab a big logo’s attention, retain it, and seal the deal.
What’s in this guide?
We’ve scrutinized the topic from multiple angles and crunched a ton of numbers so you can see exactly (1) what whales are looking for and (2) how to play to your strengths using consumer insights.
Here are the talking points:
- What whales want (according to the data)
- Mastering the whales sector in next to no time
- Accentuating your best attributes (like speed, agility and fresh approaches) with research
- An independent agency case study