Targeting image-conscious consumers

In this report we examine one of the most elusive and influential audiences online today: the image-conscious consumer. 

What's inside the report?

Here, we cover the motivations, expectations and social media habits of this diverse audience to understand: 

• What are the key demographics of image-conscious consumers?
• Which social media platforms do they use, and why?
• How does their purchase journey look?
• What are their typical online behaviors?
• How do they engage with brands?

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